Control Is Everything.
An obsessive mantra for those who dominate in Magnetico 5 boots.

‘Under Armour - Control Is Everything’, Role: Senior Creative

The Under Armour Magnetico 5. A boot engineered for control. Heroed by the game’s biggest control freak.

When you control the ball, you control the backline, the changing room, the emotion, the crowd, the present, and even the future. Control isn’t just part of the game. It is the game.
Control Is Everything.

Directed and photographed by Daniel Sannwald
Launch film:

Stills & OOH

Agency: Uncommon Creative Studio
ECD: Shaun Savage
Creative Director of Design: Matt Curtis
Creatives: Aaron Hettey, Charlie Rout, James Reynolds
Senior Art Director: Hannah Karin Stewart

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